Whether you are playing for the local football team, or part of a University Society you will have some form of merch (merchandise). Merch can be rooted back to supporting your football team or even country. There is a strong emotional attachment when it comes to merchandise and being able to represent a team.
Small sports teams are investing in merchandise, as well as larger teams. I remember being at university and the rugby and football team members could be spotted from afar by their hoodies. Merchandise provides teams a powerful activation vehicle because it brings teams to life. Having personalised merchandise is effective in promoting your local team or club/society. There are several ways to invest in merch for your team, some of these include:
- Wrist bands
Merch can also be purchased for companies to give employees a sense of identity. Whatever your reasons are for investing in brand/team merchandise here are a few ideas.
Do you live in a wet country, where it rains a lot? If you do, you might want to consider investing in waterproof branded jackets. Similarly, if you run a winter sports society, such as a ski society. Having branded ski jackets is something that can really help distinguish your club from others. Some brands do provide jackets to their staff, but invest in something of good quality which uses subtle branding. Some brands which can provide custom/society jackets include Oakley and Planks.
Hoodies are great when bumming around and having a casual day at home, or for keeping warm post matches. There are several companies which can create custom hoodies for you. Hoodies can be for sports team, companies and even university societies. When I was at university most sports team had one. They’re an ideal part of merchandising.
Whichever sport you play t-shirts can be easily printed for your team members. Whatever the sport, or style there are several online t-shirt printing companies. These companies let you choose your style, logo and even t-shirt quality. I’ve found that pricing can be from £2-12 for higher quality products. This allows your players to promote your team by wearing them on a daily basis.
Believe it or not there are several types of flags. These are good for match days and letting your opponent know who they are up against. Feather flags seem to be popular for ski societies. Whereas typical street flags can be used for all occasions. Flags can promote your team on and off the field, you might want to hang them somewhere in sight.
Increase your brand/team awareness by creating custom silicone wristbands. These can be given out at matches or provided to players to wear. You’ll find that there are several styles of wristbands and they’re an inexpensive way of promoting your team.
Thanks for reading and be sure to check out some of my other articles!