Running a hotel or bed and breakfast can be a time-consuming and laborious process – not least when you don’t rely on staff to help you manage everyday running tasks like cleaning, cooking and welcoming guests. If you want to increase occupancy rates in your hotel, then consider taking advantage of some of the marketing tools that we have listed below.
Nowadays, every business has an online presence. However, web design can be expensive and requires regular maintenance. Eviivo, a software package designed exclusively for bed and breakfast hotels, comes with a baked-in hotel reservation system. You’ll be able to check guests in and out with a single click, take online payments, appear on the most popular online booking services such as Booking.com and Trip Advisor, and have a great looking website that you can use to attract clients. This software package is a cost-effective choice for any small bed and breakfast owner – especially when you take into consideration the costs of building a website, maintaining an online booking platform and connecting to travel sites.
Social media management takes time and can eat into your busy schedule. With Buffer, one of the world’s most popular social media management tools, you can save time by managing your Twitter, Facebook, Pinterest, Instagram, Google+ and LinkedIn profiles all in one place. It’s easy to build and engage your audience using the platform, and, because you can link multiple accounts into one single dashboard, you can schedule your posts in advance across multiple networks and save time by doing so.
37% of marketers said visual marketing was the most important form of content for their business, so you should invest in a visual content marketing strategy to help your bed and breakfast stand out. Whether you want to create an illustration, an infographic, a poster for an upcoming event or even a new Facebook header image, it’s easy to create a professional-looking graphic using Canva. What’s more, this graphic design tool is free to use and comes with an entire library of fonts, template and images that you can drag and drop to create something unique. Who said you need a hire an expensive graphic designer!?
82% of B2B and B2C businesses use email marketing technology, and it’s clear to see why. By building a mailing list and sending our targeted campaigns to your audience, you’ll be able to increase your occupancy rates and grow your business. Email marketing provides an intimate level of interaction and allows you to send promotions, special offers, updates on your rooms or even targeted campaigns centred around key events such as Valentine’s Day, Mother’s Day and Christmas. MailChimp is a mailing list management tool that can be used to send out free emails to up to 2,000 of your customers and offers add-ons like premium templates, A/B testing and analytics and tracking for a set fee each month.
Though not specifically a marketing tool, Pipedrive provide a CRM that is easy to use. A CRM tool is part of business strategies, CRM platforms are a group of tools and techniques designed to manage and analyse customers – with the specific aim of building loyalty and potential sales. Using a CRM tool you’re able to optimise your relationship with your key customers. Pipedrives CRM tool is simplistic and you can manage your deals/clients. The tool also comes with email integration, a kanban styled sales pipeline and sales dashboard. Find out more about what is a CRM!
By taking advantage of the free and paid-for marketing tools available on the internet, you’ll be able to take your bed and breakfast in the right direction. Good luck!
Thanks for reading, and be sure to check out of some of my other posts!